The book includes a CD-ROM
with the 198 - page Catalog of
Advertising Art.
“ An icon in the pantheon
of beloved brand names”
Read about early theories of the causes of colds and the amazing treatments concocted by doctors 100 years ago.
Discover the healing qualities of Japanese menthol and how products like Luden’s® and Mentholatum® were among the first to introduce menthol to the American marketplace.
Learn about the role Mentholatum and its smaller rival brands, like Vicks ® and Musterole®, played during the 1918 Spanish Influenza Pandemic.
Enjoy the account of a young woman who in 1920 got her first job working in Mentholatum’s progressive Wichita plant, and for the rest of her 101years remembered it as the best time of her life.